MIZANI, the professional authority for all curl textures, announced they will expand their U.S. retail reach by partnering with the largest multi-cultural and professional salon/barber distributor, Jinny Corporation.
Michelle Pascal/Lara Casse
Bratskeir & Company
212.679.2233
mpascal@bratskeir.com
lcasse@bratskeir.com
For Immediate Release
MIZANI JOINS FORCES WITH JINNY CORPORATION TO EXPAND NATIONWIDE DISTRIBUTION
(July 11, 2013) NEW YORK– MIZANI, the professional authority for all curl textures, announced they will expand their U.S. retail reach by partnering with the largest multi-cultural and professional salon/barber distributor, Jinny Corporation. Distribution of MIZANI haircare and styling products is planned to hit 1,000 doors in major markets within the third quarter and fourth quarter of 2013 and will reach over 2,500 doors by 2014.
“We are thrilled to announce MIZANI’s partnership with Jinny Corporation,” said Pat Parenty, President of L’Oréal USA Professional Products Division. “As a major industry player with a long-standing commitment to customer service, Jinny provides an exciting new point of access for MIZANI to reach the professional beauty supply community and consumers.”
MIZANI’s partnership with Jinny Corporation will significantly increase consumer touchpoints in domestic markets, and provide greater purchase access for both professionals and consumers. In addition, MIZANI is continuing to expand through professional salons and hairstylists.
Eddie Jhin, President of Jinny Corporation, noted: “We believe that MIZANI products are a natural fit for Jinny’s OTC clientele: professional beauty supply stores that care about high quality, high performing multi-cultural haircare and styling products. I am honored to be the exclusive distributor of the MIZANI brand and we will do our best to bring out the best for all parties.”
Founded in 1981 by Tae Hoon Jhin; Jinny Corporation has an illustrious history in the industry servicing with over 6,000 beauty supply stores with its seven distribution centers totaling 1.28 million square feet of warehouses located across the U.S. in major cities, including: Atlanta, Chicago, Dallas, Houston, Los Angeles, Miami and Oakland; and a new Maryland location is set to open middle of August 2013. More locations to come in 2014….
Jinny Corporation is the MIZANI authorized exclusive distributor to the OTC market.
ABOUT MIZANI
MIZANI, the professional authority for all curl textures, is a premium collection of hair care, specialized treatments and conditioning styling products. Voted favorite Multi-Cultural Company for five consecutive years at the Stylist Choice Awards, MIZANI is recognized by industry professionals as the salon-exclusive experts in caring for excessively curly and sensitized hair. The central concept behind MIZANI is rooted in its name, which means, “balance” in Swahili. All of the products are formulated to work gently to balance the levels of moisture and protein to the hair ensuring that it is healthy looking and beautiful. Developed in 1991, MIZANI is a professional products division of L’Oréal USA available to licensed stylists through authorized distribution only. For more information visit www.MIZANI-usa.com. Twitter: @mizaniUSA / Facebook: MIZANI
WRITTEN BY JINNY UNITED
