WE BELIEVE

In the unspoken power of a great hair day. The boost of energy that’s given when your beauty and confidence is intertwined should be accessible to all women. That’s why we created African Pride with premium natural ingredients to ensure you’re less stressed about your hair and more focused on stepping into your best self.

Say hello to lasting hydration. Incorporating a liquid Leave-In Conditioner provides the foundation of moisture that coils styles need.

Use our deep penetrating Moisture Miracle Coconut Milk & Honey Leave-In Conditioner to help protect against breakage.

Ready to lock in moisture and shine? Protect your coils with this restorative hair and scalp oil.

Use our Moisture Miracle Castor, Grapeseed, Argon, Coconut & Olive 5 Essential Oils to replenish natural nutrients, help protect against breakage and promote natural growth; leaving coils with body and shine.

Whether you’re doing a twist out, braid out, or finger coils, a cream will lock in all of the moisture your coils need.

Use our Moisture Miracle Coconut Oil & Baobab Leave-In Cream OR our Shea Butter
& Flaxseed Oil Curling Cream to infuse long lasting moisture without the frizz or flakes, leaving coily styles smooth and bouncy.